When users click the button, however, they are directed to another page with two large yellow buttons that say, "Download Now" - but lead to a premium version of the player that costs $20. An eye-catching yellow-orange button reads, "Download RealPlayer." There is no mention of price. The homepage advertises that RealPlayer 10 is free. The registration process could be easier, however. It also includes an integrated online music store, called Rhapsody. The latest version, Real Player 10, supports every major media format and more than 50 portable media devices, including the iPod. Doherty estimated perhaps 50 percent of people who use media players on their computers use Real.īy most accounts, the player itself isn't a bad product. RealNetworks won't release internal figures about how many people use its player, but its market share has certainly dropped since the 1990s. "It's a handicap and a challenge for anyone who isn't an embedded player." But the installation of Windows Media Player on almost every new PC created "a tremendous headwind against Real," said Richard Doherty, director of Envisioneering, a market research firm.
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